Student Rush Ticket Program
To boost evening revenue during slow months Sept. - May, I developed a partnership with Clear Channel's Broadway in Cincinnati to rebrand their education discount initiative the Johnny Rockets Student Rush Ticket Program.
B.i.C. funded a PR and ad-supported campaign to spread the word. In trade, Rockets displayed co-branded marketing collateral produced by B.i.C. in-store, held opening night ticket drawings, and offered a 10%-off bounce-back offer with ticket stub.
+33% Evening Sales (5-10pm)